NAB 2022: Haivision, Grass Valley Partner to Enable Live Low Latency Cloud Media Production in GV AMPP
Haivision and Grass Valley have announced a partnership that provides media producers with a solution for contributing high-quality, low latency and synchronized multi-camera SRT video streams into the GV AMPP (Agile Media Processing Platform), the cloud-based technology platform that underlies the GV Media Universe Alliance.
To provide customers with a single commercial contact, Grass Valley will resell and integrate Haivision products, including Makito X4 video encoders and decoders and the Haivision Hub video networking service. The Makito X4 enables synchronous multi-stream live video contribution to the GV AMPP cloud production platform, while Haivision Hub supports remote management of contribution encoders and video routing over private IP networks, the internet and the cloud to GV AMPP.
The combination of Haivision and Grass Valley technology is a complete solution for broadcast contribution, cloud-based live production and real-time viewing of video feeds. As more media and entertainment companies turn their attention to harnessing the benefits of cloud and remote production, they can now leverage Haivision’s ultra-low latency video encoding for SRT stream contribution into the GV AMPP production platform.
“The GV Media Universe is intended to bring existing and new technologies together in ways that generate new opportunities for our customers. Haivision video encoding technology offers the ultimate combination of low latency and stream synchronisation required for high-quality cloud live production,” says Costa Nikols, vice president global sales enablement & training, Grass Valley. “Collaborating with Haivision as a member of the GV Media Universe Alliance helps create a digitally connected community that combines on-premise, hybrid and public cloud technologies. This allows new options for producing content in live production environments, from wherever our customers are working.”
“Haivision’s broadcast contribution solutions are a perfect fit for cloud production and are trusted by broadcasters for their reliability, ultra-low latency and pristine quality,” adds Peter Maag, CSO and EVP strategic partnerships, Haivision. “We are delighted to support Grass Valley in this exciting high growth opportunity for agile live production.”